London

Rob Horne is Professor of Behavioural Medicine at University College London.

After 10 years as clinical pharmacist in the NHS, Rob undertook a PhD in health psychology at Kings College London followed by a 20 year programme of research in behavioural medicine. This has resulted in 233 peer-reviewed publications, supported by £66m in research funding.

His research focuses on the role of psychological and behavioural factors in explaining variation in response to treatment. His current interests centre on the development of interventions to support engagement with essential treatments and on optimising the non-specific effects (placebo and nocebo components) of medicines. A key focus is on understanding patient and public representations of illness and treatment and how representations influence self-regulation in illness and treatment outcomes. He is UCL academic Lead for CASMI and a Founding Fellow of the Royal Pharmaceutical Society and Fellow of the Faculty of Pharmaceutical Medicine